River Cree Resort

Sales Manager

Job Location CA-AB-Enoch
Posted Date 3 weeks ago(2/25/2018 2:01 AM)
Full Time


Handles customer inquiries and acts as the on-property liaison for group sales within the pre-defined peak room parameters for Property Sales. Contracts and closes group business in addition to conducting site inspections. Verifies business is turned over properly and in a timely fashion for quality service delivery. Achieves group revenue goals by actively up-selling each business opportunity to maximize revenue opportunity.


Managing Sales Activities


  • Achieves group revenue goals by responding to incoming group/catering opportunities for the property that are within the pre-defined peak room parameters.
  • Understands the overall market (e.g., competitors’ strengths and weaknesses, economic trends, supply and demand etc.) and knows how to sell against them.
  • Closes the best opportunities for the property based on market conditions and property needs.
  • Uses negotiating skills and creative selling abilities to close on business and negotiate contracts.
  • Achieves group revenue goals by actively up-selling each business opportunity to maximize revenue opportunity.
  • Partners with the sales team to identify new group/catering business and achieve personal and property revenue goals.
  • Acts as the on-property liaison for group events over the Group Sales peak room parameters of the Sales Office.
  • Develops group sales revenue and operation budgets, and provides forecasting reports.        
  • Works with the management team to create and implement a group sales/marketing plan addressing revenue, customers, and market.
  • Assists with selling, implementation, and follow-through of group sales promotions.     
  • Attends pre- and post-convention meetings to understand group needs, obtain feedback on quality of product, service levels, and overall satisfaction.
  • Provides accurate, complete, and effective turnover to Event Management.
  • Executes and supports River Cree Resort and Casino’s Circle of Service
  • Conducts site inspections, as required.
  • Monitors same day selling procedures to maximize room revenue and control hotel occupancy.
  • Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
  • Verifies that the property implements a seamless turnover from sales to operations and back to sales while consistently delivering high level of service.
  • Monitors the effective resolution of guest issues that arise as a result of the sales process by creating mechanisms to channel issues to property.  
  • Performs other duties, as assigned, to meet business needs.


Building Successful Relationships


  • Develops relationship with existing and new customers to enable future bookings through sales calls, entertainment, FAM trips, trade shows, etc.
  • Develops relationships within the community to strengthen and expand customer base for group/catering sales opportunities.
  • Partners with Event Management and/or Operations in providing a customer experience that exceeds the customer’s expectations.
  • Implements the service strategy and applicable brand initiatives in all aspects of the sales process and drives customer loyalty by delivering service excellence throughout each customer experience.
  • Gains understanding of the property’s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during, the program/event.


  • High School Diploma or GED
  • 4 years demonstrated experience in Hotel Sales and Marketing
  • Currently working as a Sales Manager in an Edmonton Area Hotel
  • Large group sales experience.


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